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Featured Case Studies

Joybird Saw Paid Advertising Success From Performance Max Testing

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SimpleTexting SAw 500% YoY Increase in Organic SQLs

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O2Trainer Increased TikTok Shop Revenue Over 5,000% In 2 Months

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In tech, speed and strategy matter.
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How to Test and Scale Paid Social Ad Creative

Learn a practical framework to test and scale paid social ad...

Kimberly Anderson-Mutch | May 15, 2026

Barracuda: An AI Marketing Intelligence Platform That Predicts Performance Before You Spend

Barracuda is an AI marketing intelligence platform that helps teams improve...

Kimberly Anderson-Mutch | April 30, 2026

AI in Advertising: How Google AI Search, Paid Media, and ChatGPT Ads Are Reshaping Discovery

AI in advertising is reshaping paid media, Google AI search, and...

Kimberly Anderson-Mutch | March 06, 2026

Why High-Performing Enterprises Align SEO and Paid Media

Separate search strategies inflate CAC and distort measurement. Learn how enterprises...

Kellyann Doyle | February 19, 2026

ChatGPT Ads Are Coming And They’re Competing for Performance Budgets

ChatGPT is introducing ads and entering the performance arena. Here’s what...

Kimberly Anderson-Mutch | January 20, 2026

Oversegmenting Your Paid Search Campaigns Could Be Hurting You

Discover why over-segmenting Google Ads campaigns can limit scale and performance....

Thomas Delsignore | November 17, 2025

How to Find and Fix Underperforming Paid Campaigns Before They Waste Budget

Learn how to identify underperforming campaigns early, diagnose performance drops, and...

Meghan Houston | November 05, 2025

7 Google Ads Holiday Campaign Checks You’ll Be Glad You Made Before BFCM

After all the strategic planning that goes into your holiday campaigns,...

Laura Hovhannisyan | November 05, 2025

The Scary Side of Paid Search: Zombies, Vampires, and Ghosts

Even the best Paid Search campaigns can fall prey to hidden...

Laura Peterson | October 23, 2025

Why AI Makes Product Feed Optimization Critical for Google Shopping

AI is transforming Google Shopping. Learn why optimized product feeds are...

Logan Durant | October 16, 2025

Three Lessons Learned from Three Holiday Seasons with Performance Max

Get your Performance Max campaigns ready for Q4. Learn how to...

Laura Hovhannisyan | October 14, 2025

Standard Shopping vs Performance Max: When to Use Each in Google Ads

Performance Max is powerful, but not always the right fit. Learn...

Brian ONeil | October 01, 2025

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